Travelers Senior Consultant, Marketing in Toronto, Ontario
Senior Consultant, Marketing
Primary Job Duties & Responsibilities:
Campaign Execution/Management: Partners with marketing and assigned business partners to create and execute less complex marketing campaigns, in support of marketing strategies aligned to specific business unit needs. Responsible for content development; writes, edits and shepherds material through the review/approval process. Executes traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures, as well as digital marketing tactics such as video, social media and web for less complex campaigns. Monitors the effectiveness of campaigns by tracking results and providing input on campaign ROI analysis and reporting. Reviews data on business and consumer insights related to marketing campaigns and provides input to marketing partners. Responsible for the ongoing maintenance/refresh of less complex campaign content and tactics. Supports agency and industry events by executing marketing components. May provide project management leadership. Has general knowledge of established processes, approvals and best practices. Collaboration: Works closely with manager, marketing and business partners to understand business priorities and objectives. Collaborates with manager, marketing peers and assigned business partners. Project Management: Manages mid-sized projects and/or campaigns. Leadership: May mentor more junior marketing staff. Perform other duties as assigned.
Job Opening ID:
Equal Employment Opportunity Statement:
Travelers is an equal opportunity employer.
We are committed to providing accommodation to persons with disabilities. If you require accommodation during the recruitment or interview process we will work with you to accommodate your needs.
Under moderate supervision and in conjunction with marketing partner(s), the Marketing Sr. Consultant identifies marketing program strategies and creates and executes less complex integrated marketing campaigns in support of marketing strategies aligned to specific business unit needs. This position is also accountable for content development based on key marketing strategy messaging. This position does not manage others.
Education, Work Experience & Knowledge:
Bachelor's degree in marketing or related field or equivalent experience is required.
Operates standard office equipment (Frequently) Sitting (Can stand at will) (Frequently) Use of Keyboards, Sporadic 10-Key (Frequently)
Minimum of 2 years of marketing related work experience is required. Minimum of 2 years of experience supporting the management of integrated campaigns is required. General knowledge of all facets of owned, earned paid tactics is required. Intermediate written and verbal communications skills are required. Intermediate project management and organizational skills are required. Basic consulting skills are required. Basic analytical and strategic thinking skills are required. Basic presentation skills are required. General knowledge of content writing and tools is required. General knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management is required.
Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.
Toronto - Ontario - Canada
Oakville - Ontario - Canada
We are committed to valuing the diversity that exists among our workforce, our business partners, our customers and our communities. With respect to our workforce, we are committed to not only increasing diversity in our hiring at all levels but also fostering an inclusive environment where all employees, regardless of race, color, religion, gender, gender identity, age, national origin, disability, veteran status, marital status, sexual orientation, genetic information or any other status or condition protected by law, can develop and thrive.
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