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BMO Financial Group Senior Manager, Acquisition and Onboarding, North American Retail Payments in Toronto, Ontario


The Senior Manager of Acquisition and Onboarding isaccountable for the development and execution of the overall strategy to drivequality Retail and Small Business credit card acquisition.Once acquired, the goal is to encourage earlyactivation and usage to secure the card as primary card in wallet.

Key Accountabilities

1.Drive qualitycard acquisition for both Retail and Small Business across the Branch, NorthAmerican Credit Card Call Centre (NACCC) and Digital Channels, with a focus onpre-approved cards

  • Using agile methodology, lead a cross-functional team ofkey partners, including Marketing, Risk, Channels, to identify and executescalable opportunities focused on pre-approved card acquisition

  • Set the strategy and priority for each sprint focus,working closely with the Director of Card Acquisition and Onboarding

  • Lead executive updates on progress and expected salesimpacts

  • Lead and develop the annual plan for pre-approved cards,working with key partners from the cross-functional team

  • Focus on the delivery of accounts that drive keyprofitability metrics…Increased Sales, Balances and Revolving Balances

  • Align credit card acquisition to overall NA RetailPayments strategy

2.Encourageearly month on books card engagement upon account opening to secure the BMOcard as first card in wallet

  • Within the cross-functional team, identify on-boarding andearly engagement tests and strategies with a goal to maximize card activation,spending, balances, revenue, and retention driving increased card profitability.

  • Oversee cross-functional execution of early tenuremanagement tests and proven challengers to enable appropriate card spending,balances, and revenue, and minimize losses.

  • Lead and develop the annual plan for the onboarding ofpre-approved cards, working with key partners from the cross-functional team

AuthoritiesScope& Impact

  • Direct impact: payment card acquisition and early month onbooks strategy; related program initiatives and design

  • Influence: Personal & Commercial Canada risk profile/tolerance/strategies;Segment strategies; customer communication and marketing campaigns and newaccounts plan for 2020 to be determined

Desired Behaviours

Key Performance Indicators

  • Strategy and roadmap planning

  • Business Case Development

  • Effective communicator (at all levels)

  • Detail oriented

  • Budget management

  • Program prioritization

  • Understanding & ownership of economics of decisions

  • Canadian market knowledge

  • Superior understanding of client payment needs

  • Relationship management

  • Performance Analytics

  • Exceptional collaboration and relationship management

  • Knows customer behavior & needs

  • New Preapproved accounts

  • For new accounts in Year 1 on books:



-Net income

-Active account rate

-Balances (with focus on revolving balances)


-Year 1 renewal rate

-Net promoter score

-Share of Wallet

-Product / Channel / Campaign profitability

-Email Capture rates

Cross Functional Relationships

  • Partners with NARP team, Risk, Fraud, Marketing,Analytics, Segments, Technology & Operations and Channels Teams


Knowledge & Skills

  • Previous experience in credit cards acquisition is considered a critical asset, ideally with a focus in pre-approved cards

  • Strong team player, thrives working within groups

  • Understanding of early engagement drivers

  • Highly developed analytical and problem solving skills with an ability to assimilate a large amount of information to identity data driven action plans

  • Detail-oriented

  • Strategy development, stakeholder engagement & execution

  • Product management and Risk management capabilities

  • Extensive understanding of financial performance of the product portfolios

  • Broad organizational perspective

  • Analytical thinking and business acumen

  • Personal Banking marketing and customer experience

  • Market dynamics of financial services industry

  • Exceptional oral and written communication skills

  • Strong PowerPoint presentation skills

  • Strong data management software skills (e.g. Excel pivot tables)

We’re here to help

At BMO we have a shared purpose; we put the customer at the centre of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Job Field:

Banking Solutions

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