BMO Financial Group Senior Manager, Acquisition and Onboarding, North American Retail Payments in Toronto, Ontario
The Senior Manager of Acquisition and Onboarding isaccountable for the development and execution of the overall strategy to drivequality Retail and Small Business credit card acquisition.Once acquired, the goal is to encourage earlyactivation and usage to secure the card as primary card in wallet.
1.Drive qualitycard acquisition for both Retail and Small Business across the Branch, NorthAmerican Credit Card Call Centre (NACCC) and Digital Channels, with a focus onpre-approved cards
Using agile methodology, lead a cross-functional team ofkey partners, including Marketing, Risk, Channels, to identify and executescalable opportunities focused on pre-approved card acquisition
Set the strategy and priority for each sprint focus,working closely with the Director of Card Acquisition and Onboarding
Lead executive updates on progress and expected salesimpacts
Lead and develop the annual plan for pre-approved cards,working with key partners from the cross-functional team
Focus on the delivery of accounts that drive keyprofitability metrics…Increased Sales, Balances and Revolving Balances
Align credit card acquisition to overall NA RetailPayments strategy
2.Encourageearly month on books card engagement upon account opening to secure the BMOcard as first card in wallet
Within the cross-functional team, identify on-boarding andearly engagement tests and strategies with a goal to maximize card activation,spending, balances, revenue, and retention driving increased card profitability.
Oversee cross-functional execution of early tenuremanagement tests and proven challengers to enable appropriate card spending,balances, and revenue, and minimize losses.
Lead and develop the annual plan for the onboarding ofpre-approved cards, working with key partners from the cross-functional team
Direct impact: payment card acquisition and early month onbooks strategy; related program initiatives and design
Influence: Personal & Commercial Canada risk profile/tolerance/strategies;Segment strategies; customer communication and marketing campaigns and newaccounts plan for 2020 to be determined
Key Performance Indicators
Strategy and roadmap planning
Business Case Development
Effective communicator (at all levels)
Understanding & ownership of economics of decisions
Canadian market knowledge
Superior understanding of client payment needs
Exceptional collaboration and relationship management
Knows customer behavior & needs
New Preapproved accounts
For new accounts in Year 1 on books:
-Active account rate
-Balances (with focus on revolving balances)
-Year 1 renewal rate
-Net promoter score
-Share of Wallet
-Product / Channel / Campaign profitability
-Email Capture rates
Cross Functional Relationships
- Partners with NARP team, Risk, Fraud, Marketing,Analytics, Segments, Technology & Operations and Channels Teams
Knowledge & Skills
Previous experience in credit cards acquisition is considered a critical asset, ideally with a focus in pre-approved cards
Strong team player, thrives working within groups
Understanding of early engagement drivers
Highly developed analytical and problem solving skills with an ability to assimilate a large amount of information to identity data driven action plans
Strategy development, stakeholder engagement & execution
Product management and Risk management capabilities
Extensive understanding of financial performance of the product portfolios
Broad organizational perspective
Analytical thinking and business acumen
Personal Banking marketing and customer experience
Market dynamics of financial services industry
Exceptional oral and written communication skills
Strong PowerPoint presentation skills
Strong data management software skills (e.g. Excel pivot tables)
We’re here to help
At BMO we have a shared purpose; we put the customer at the centre of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmocareers.com .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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