Merck Associate Director, HPV Global Marketing in Upper Gwynedd, Pennsylvania
Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
Merck’s Human Health (HH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide.
The Associate Director of Global Marketing for the HPV Franchise is a key role reporting to the Director of HPV Global Marketing. This individual will be responsible for:
Creating and deploying innovative customer engagement and brand promotion strategies for HCP and HCC, solutions that fully leveraging digital, social media, data analytics, and partner with the Digital COE, Enterprise Social Media Team and IT partners.
Developing public and private marketing strategies and execution plans including market and performance analyses consistent with the overall brand strategy. Leverage market research and local market intel to prioritize and curate content based on local needs for HCP and HCC utilization.
Leading the execution of “The Power of We” internal HPV disease awareness program to increase awareness of HPV related cancers amongst employees around the world. Coordinate execution strategies with local Brand Managers, Communications Leads, Agency Partners, others in key markets.
Ensuring strong alignment to and execution of the brand strategy across the extended Vaccines teams (Global Cross-Functional Team, Country Marketing teams, Medical Affairs, Policy, Promotions, Market Research, Communications, Learning Development etc.).
Partner with Latin America Region (including brand managers and cross functional teams) to drive global HPV strategy and local prioritized deliverables in key markets.
Education Minimum Requirement:
Required: Bachelor’s degree
Required Experience and Skills:
Minimum of 3 years local, regional or global marketing experience, market research, market access, or business analysis
HCP and/or HCC core marketing experience including; strategy, development, and execution
Product and Legal review process, market research and promotion knowledge
Proven experience influencing without authority, and working collaboratively in cross-functional and cross-cultural teams
Ability to think and approach complex problems in a strategic and structured way
Strong commercial and financial acumen
Strong project and organization management skills
Preferred Experience and Skills:
Ability to anticipate and rapidly respond to market and competitive changes in developing and executing brand strategies
Consumer and/or digital marketing experience
Global or Region/Country market access or policy experience
Ability to identify creative approaches to market/customer understanding
Intellectual curiosity about all aspects of our customers and business with a strong desire to persist in finding opportunities to maximize our business
Ability to incorporate information from a variety of sources to shape recommendations and plans
Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life.
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Visa sponsorship is not available for this position.
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Job Global Marketing
Other Locations: NA-US-NJ-Kenilworth
Title: Associate Director, HPV Global Marketing
Primary Location: NA-US-PA-Upper Gwynedd
Requisition ID: GLO001497
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