Marsh & McLennan Senior Marketing Manager in United States
The purpose of this role is to build a stronger market presence for, and accelerate the growth of, the Mercer Health & Benefits business by amplifying our content and expanding our digital footprint and demand generation with our broader North America marketing team. You will create rich, personalized and relevant content and digital experiences for our audiences that map to our strategic priorities and drive awareness, acquisition and retention. Your leadership will create engagement and demand collaborating across marketing and sales teams to nurture clients/prospects and close sales, and utilize data-driven analytics to continually optimize content and digital marketing effectiveness and efficiency. Being an exceptionally collaborative self-starter is essential as we think big and operate lean. The ability to learn fast and adapt with agility will be critical so a strong grounding in healthcare and benefits will be a big plus. The role reports to the CMO of U.S. Health & Benefits. This candidate can work in various locations across the Eastern Time Zones Responsibilities:
As a content and data-driven integrated marketing manager, own the brand building and demand generation for the business segment.
Develop clear and compelling messages to differentiate our positioning and solutions in the market segment Create high-quality content and creative formats (white papers, blog posts, case studies, infographics, videos) across customer journey Maniacal focus on quality lead generation: Develop/Optimize content for integrated campaigns across digital channels (website/landing page, blog, search, social, email and paid ads, content syndication, etc) and traditional (webcasts, conferences, etc) to generate quality leads by driving traffic to the website, and converting leads through calls-to-action Implement lead nurturing via email including content and automation that continuously test and improve key messages, engage and convert customers Implement/Refine attribution modeling to optimize content and tactics for lead generation effectiveness and operational efficiency via digital channels Establish closed loop analytics with sales to understand how our content and demand generation activity turns into customers; continually refine our process to convert opportunities into the active pipeline Develop, maintain and improve the website experience and results.
Lead the strategy and development of website experience in alignment with business priorities
Develop and optimize content for the website and amplification across digital channels to build digital presence and awareness (blog, search, social media, 3rd party sites, etc) Build a dashboard and analyze content performance and audience behaviors / engagement in response to creatives and messaging on the website and digital channels (organic and paid) Develop a content management system, and implement projects / ideas to ensure continuous improvement Deliver strong and collaborative project management and leadership that fosters a culture of creativity, execution excellence, and accountability.
Ability to work closely, openly and productively with team members across marketing, Mercer colleagues, and third parties Clear communication of work being done, deliverables and timeframes so other team members can manage their agendas Project management and co-ordination with other colleagues who will assist with the delivery of various services, assets, and outcomes QualificationsEducation:
Bachelor Degree or higher, with major in marketing, business, technology /digital innovation preferable.
8-10 years of experience in content marketing and digital marketing Skills:
Demonstrated skills in B2B message development, content creation for all mediums, digital marketing, and sales support
Strong writing and communication skills
Proven track record in employing digital content and channels to drive lead generation and sales, and analytics for continuous improvement
Excellent project management skills with strong orientation toward execution and implementation
Ability to target new channels and develop new markets
Ability to adapt to market and client needs with agility and flexibility
Ability to engage partnerships, sponsorships and channel activity
Experience with Marketo and Salesforce is required
Experience marketing to midsize businesses is preferred
Healthcare and/or Benefits experience is preferred
Professional Services/Solutions knowledge a plus Attributes:
Outcome-oriented with focus on business objectives and impact
Mature and self-directed, will accept (and desire) feedback
Independent thinker and implementer who can determine and execute a complex, busy and ever-changing work schedule
Highly credible and highly regarded with ability to inspire confidence in other colleagues, peers and leaders
Intelligent, quick thinker and quick learner, who can multi-task, and pivot quickly
Willingness to roll the sleeves up and get stuck into any aspect of the sales, marketing and distribution field to get results
Ability to bring complex issues to a head with options to solve problems dynamically, and keep moving
Ability to handle ambiguity and work amidst chaos at a very fast pace
Ability to design creative solutions regardless of what the challenge is
Early adopter, widely read and interested in future trends, innovation, and client-centered design, start-up experience would be great
At Mercer, we make a difference in the lives of more than 110 million people every day by advancing their health, wealth, and careers. We’re in the business of creating more secure and rewarding futures for our clients and their employees — whether we’re designing affordable health plans, assuring income for retirement or aligning workers with workforce needs. Using analysis and insights as catalysts for change, we anticipate and understand the individual impact of business decisions, now and in the future. We see people’s current and future needs through a lens of innovation, and our holistic view, specialized expertise, and deep analytical rigor underpin each and every idea and solution we offer. For more than 70 years, we’ve turned our insights into actions, enabling people around the globe to live, work, and retire well. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. At Mercer, we say we Make Tomorrow, Today. Visit www.mercer.com for more information and follow us on LinkedIn and Twitter @Mercer
Marsh & McLennan Companies offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: http://www.mmc.com/. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity.
Mercer LLC and its separately incorporated operating entities around the world are part of Marsh & McLennan Companies, a publicly held company (ticker symbol: MMC).
Marsh & McLennan Companies and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.