IBM Adobe Marketing Cloud - Campaign Architect in Washington, District Of Columbia

Job Description

Adobe Marketing Cloud - Campaign Architect

Do you have curiosity for new technologies and techniques? Do you thrive in client-facing environments? Are you an Adobe Campaign expert? Are you ready to take your career to the next level? Apply now!

IBM Global Business Services (GBS) is hiring an Adobe Campaign Architect with subject matter expertise in Adobe Campaign v6 and other Adobe Marketing Cloud solutions. Join our North America Customer Platforms consulting team and work with some of the world's most essential companies across a variety of industries.

In this role, you will l everage your product knowledge of Adobe Campaign to consult on campaign workflow creation and maintenance. We are seeking consultants with extensive experience working in digital marketing, with a focus on direct mail, email marketing and analytics. Strong functional competency in campaign orchestration and marketing automation using Adobe Campaign is essential.

Campaign Architects will be expected to:

  • Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development.

  • Be well-versed in project management methodologies and possess a deep understanding of software implementation and onboarding.

  • Act as a practitioner with experience in email marketing best practices.

  • Have strong communication skills with the ability to lead discussions. Provide guidance for customer coaching and training focused on enabling end-users of the product.

  • Have the ability to transform business requirements into technical specifications.

  • Design/architect custom campaign data model based on requirements.

  • Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.

  • Be able to identify approach and key deliverables across performance marketing & analysis offering to meet marketing and business challenges.

  • Be capable of designing solution on injecting customer profile data (flat files) from 3rd party system into Adobe Campaign data model.

  • Act as a problem solver to performance marketing challenges across channels.

  • Understand all modules in Adobe Campaign.

  • Be able to provide recommendations for running large, complex campaigns.

  • Be familiar with the Unica marketing automation platform.

  • Have experience migrating clients from existing marketing solutions to Adobe Campaign suite.

As a Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols.

IBM Global Business Services (GBS) is a team of business, strategy and technology consultants enabling enterprises to make smarter decisions and providing unparalleled client and consumer experiences via Cognitive data analytics, cloud technology and mobile app development, With global reach, outcome-focused methodologies and deep industry expertise, IBM GBS empowers clients to digitally reinvent their business and get the competitive edge in the cognitive era in over 170 countries.

IBM is a leader in this global transformation, and there is no better place to launch or further your career. World-class learning opportunities, mentoring and a flexible work environment - - you will find a wealth of opportunities within IBM to create the career you've always imagined. Bottom line? We outthink ordinary. Discover what you can do at IBM

Required Technical and Professional Expertise

  • Must be an accredited Adobe Certified Expert (ACE) in Adobe Campaign

  • At least 2 years of experience with Adobe Campaign v6

  • At least 2 years of experience with SQL

  • At least 2 years of experience with Javascript

  • At least 1 year of work in Linux, Windows environment

  • Knowledge of HTML, CSS

Preferred Tech and Prof Experience

  • 3+ years of experience with Adobe Campaign v6

  • At least 1 year of experience with Adobe Campaign Standard

  • At least 1 year of experience with Adobe Experience Manager

  • At least 1 year of experience performing full stack web development

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.