IBM Content Writer in Washington, District Of Columbia

Job Description

As a Content Writer, you will work with a variety of business development teams to facilitate the creation of a differentiating response. This involves the development of client centric win themes, writing high quality executive summaries, and using your creative skills to help craft an outstanding visual package across various social and multi-media. The Content Writers will ensure consistency of all client deliverables by assisting with written content and editing final content, as well as providing strategic editorial feedback on proposal content. In this role, you will guide various team members through the response process using current market and competitive intelligence research tools to enable them to clearly communicate messages which create a high impact. You will work closely with an agile squad comprising of deal strategists, creative information designers and business unit account professionals where you will use your business skills to communicate messages that will resonate with our clients.

You will be working within a squad to craft value-driven, personalized messages for IBM clients. A professional Content Writer is expected to lead win strategy planning sessions and guide articulation of an end-to-end proposal approach for their deal teams. Your stories will include persuasive selling messages focused on your client. You will deploy the best IBM practice writing standards to ensure deal content aligns with the winning strategy, enhances winning differentiators and articulates client needs.

If you’re light on experience but heavy on talent and innovative thinking, we want to hear from you.

Field of study: Journalism, English, Business, Marketing, and/or Communication

Job Responsibilities:

  • Analyzes client requirements and researches clients to understand their business environment and challenges

  • Collaborates with other members of the Strategic Deal Squad, content section owners, and subject matter contributors; participates in regularly scheduled standup meetings to communicate and review status, raise issues, and track action items

  • Edits content to IBM standards and performs quality reviews on content

  • Researches to find relevant intellectual capital and customizes it to reflect specific client concerns and vendor selection criteria

  • Takes charge of guiding or writing client centric sections of a proposal such as executive summary and cover letter

  • Understands IBM business development strategies, brands, industries, and key market plays

  • Understands and applies IBM standards for professional writing, including word usage, style, and branding

Required Technical and Professional Expertise

  • At least 2 years of experience in working with Adobe applications and social media tools

  • At least 3 years of experience in Content Writing & Pre-sales knowledge or writing experience

  • English: Fluent and other languages will be an advantage

  • Demonstrated oral and written communication skills

  • Ability to work well independently and collaboratively in a team-based environment and facilitate group discussions

  • Detail-oriented and able to quickly learn different industry terminology

  • Ability to work under pressure – especially under tight client deadlines

  • Proven time management and organizational skills; ability to prioritize and multi-task

  • Understanding of Agile practices and ability to integrate these practices into their work

  • Willing to travel domestically to an IBM site or client location if needed

Preferred Tech and Prof Experience

  • PMI/PM or APMP certification preferred

  • IBM Design Thinking Co-creator badge

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.