Hilton Director, Digital Media EMEA in Watford, United Kingdom

Position Summary:

As the Director of Digital Media, you will work with the Global Vice President of Media to set and implement the digital media strategy for the entire Hilton Enterprise. You will develop a vision for the team that goes beyond the allocation of funding, as well as see the power in elite media planning and how it can be a critical element to driving the development of brands for all consumers. You will use your media acumen to lead our teams and manage our premier agencies, but also have a keen eye for appreciating consumer insight and the skill to translate that into how best to connect with our targets.

The scope of your role will be across all digital channels for both brand and performance and will include search engine marketing, programmatic display advertising, social media, affiliate marketing, and other online marketing activities. In this role, you lead a team that works in partnership with all Hilton Brands, as well as Digital and Demand Generation leadership to drive advanced channel analysis and strategy across all channels.

What will it be like to work for Hilton?

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. If you appreciate the impact global travel can have on the world you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

What will I be doing?

The scope of your role will be across all digital channels for both brand and performance and will include search engine marketing, programmatic display advertising, social media, affiliate marketing, and other online marketing activities. In this role, you lead a team that works in partnership with all Hilton Brands, as well as Digital and Demand Generation leadership to drive advanced channel analysis and strategy across all channels.

As a critical leader you will handle:

Strategy & Planning

•You will strategically plan and coordinate digital media campaigns to advance company goals, while supporting communication plans of key messages to internal and external partners.

•You will also work with key partners to develop appropriate objectives for the business and execute those methodologies.

•We need you to partner with Marketing leadership to craft breakthrough media campaigns that serve as the platform for our brand creative.

Buying

•You are responsible for media spend budget across search, metasearch, display, online video, paid social, and affiliate marketing channels.

•You will direct and execute the Digital Data Strategy which includes leading our Data Management Platform and agency partners.

•We need you to plan and negotiate media plans for identified business opportunities for online direct response marketing including display, affiliates, deals distribution, and behavioural targeting.

Managing

•You will craft and successfully carry out the communication plan, as established by the department head.

•Execute the directives of the organisation’s mission, goals, and objectives and demonstrate them through ongoing and direct motivation, communication, group dynamics, and leadership.

•Conduct effective management of third party partners; identify primary vendors; negotiate and monitor the quality and cost of services.

•It's your role to lead effective partnerships with outside vendors, internal constituents, other departments, etc.

•You review and make appropriate adjustments in activities and expenses throughout the year to ensure campaign results.

Direct Reports: Two to Three (2-3) direct reports (Directors of Digital Media) additional team members

What are we looking for?

To fulfil this role successfully, you will possess the following minimum qualifications and experience:

•Complete discretion and confidentiality regarding sensitive information.

•Ability to take initiative to identify, prioritise, and implement all elements required for team to fulfil responsibilities.

•Strong analytical skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to actively identify and prevent potential problems, ability to help develop problem-solving skills among other Team Members as appropriate.

•Strong financial acumen, budget development, and management skills, including the ability to track expenses against dedications, set priorities for funding, and develop annual budgets.

•Ability to advocate and implement professional development for self and others, including capability to work with peers and other resources to provide development and mentoring opportunities; includes adherence to organisation's standards for performance feedback.

•Ability to work independently; ability to recognise need for involvement of other teams and peers and the capability to effectively facilitate that collaboration.

•Excellent presentation and public speaking skills, as well as strong written communication skills.

•Ability to assimilate new concepts and practices into position and the department and provide effective training to peers for on-the-job training.

What benefits will I receive?

Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the Go Hilton Team Member Travel Program, which provides reduced hotel room rates for you, your family & friends! We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organisation like Hilton.

Required Qualifications:

•Bachelor’s Degree or equivalent

•Significant Years industry experience as well as leading a team

•Ability to travel 30 % as required

•Previous responsibility for a multi-brand search and digital display. This includes performance based campaigns designed to generate high return on investment and quantifiable incremental revenue

•Demonstrated ability to direct and set strategy for online direct response demand generation and optimisation activities, including the areas of 1.) Performance display campaigns, 2.) paid social campaigns 3.) paid search marketing 4.) effective reporting of results to all partners.

•Expertise in Digital Ad Technologies of DSP, DMP, DCO, Ad Exchanges, Tag Management platforms, and Ad Servers.

Preferred Qualifications:

•Knowledge of web and e-commerce applications, conversion metrics, landing page testing, and direct marketing principles.

•Knowledge of DFA (Doubleclick)

•Knowledge of Media Platforms (DMP, DSP, DCO)

•Hospitality industry experience, with a mix of experience from distribution or web services.

Job: Digital Design and Development

Title: Director, Digital Media EMEA

Location: null

Requisition ID: EUR013N6

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