Aetna Medicare Marketing Manager - Age In Program in Wellesley, Massachusetts
Req ID: 48966BR
Expanding current Age In Program and collaborates with multiple functions or units; develops and sets some of the strategy for a variety of areas/units/need. Is accountable for department's contribution and managing marketing programs to help achieve segment goals. Works directly with segment and product on membership growth and marketing performance goals. Ensures program effectively delivers and monitors results while creating recommendations for enhancements.
Fundamental Components:· Manages collection and validation of information (from internal sources or through managing outside vendors) to make strategic marketing decisions and plans· Implements marketing strategies and plans· Analyzes and interprets internal, market and competitor information utilizing technology as appropriate; identifies underlying drivers of change and trends as base for future scenarios· Lead project management across internal and external stakeholders.
7-10 years Marketing experience
Medicare experience preferred
Experience with regulated marketing in matrixed organization
Organized with attention to detail
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Communications/4-6 Years
Functional - Marketing/Direct marketing/7-10 Years
Functional - Marketing/Strategy development/4-6 Years
Leadership/Collaborating for Results/ADVANCED
Leadership/Developing and Executing Strategy/ADVANCED
General Business/Communicating for Impact/ADVANCED
General Business/Demonstrating Business and Industry Acumen/ADVANCED
Full-Time Telework (WAH)
Considered for any US location; training period in the office may be required
Flexible telework / office-based schedule (can live near any office location)
ADDITIONAL JOB INFORMATION
Building out a 365 marketing program for Medicare segment. Opportunity to be involved in the fastest growing segment in the company and involved with all key marketing initiatives in development to reach the goals for Aetna. Continue to learn and grow in the understanding of new marketing approaches and audience segments fueling the growth.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing