Oracle Web Project and Production Manager - Remote / Home Office in West Conshohocken, Pennsylvania
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
The webproject and production manager will organize and implement projects forOracle.com and related Oracle external-facing microsites and web pages. The webmanager will also be responsible for front-end coding and hand-coded HTML pageproduction on multiple projects within a number of content areas. As a coremember of the web publishing team, the project and production manager will partnerwith the content stakeholders and others involved in building and maintainingOracle.com (including product marketing, editorial, design, SEO, QA, and UX) to ensure that the pages are kept upto date and accurate, reflect Oracle s visual and editorial brand, are optimizedfor SEO and usability, and more.
Front-end coding/HTML page productionfor multiple website projects and updates.
Update and maintain web content in thecontent management system (Oracle WebCenter Sites and Oracle WebCenter Content),monitor (Crownpeak) content on live site, trouble shoot, and escalate if needed.
Project manage multiple streams ofpublishing activities with differing priorities and complexities.
Working with management, gain anunderstanding of the requirements of a new project (ask the right questions), figureout which teams need to be involved, engage the project team, hold regularmeetings, build out a timeline, make assignments, issue meeting agendas, minutes,and action items, follow-up on action items, and see the project through allapprovals and implementation.
Pulling together all of theappropriate team members, produce web pages for launches, webcasts, events, andannouncements. Provide recommendations regarding template usage, projecttimeframes, and quality processes.
Ensure that QA processes are strictlyfollowed. Conduct QA testing and follow up to resolve issues.
Provide testing and validationinformation to web technology and IT teams related to the web publishingplatforms.
Manage tracking system (Webtracker)queues for assigned areas. Ensure requests are initiated, followed up on, completed,and closed out within service-level agreement timelines.
Manage monthly process for qualityreview and audits with content stakeholders and web content editor; ensure allpages are reviewed on schedule. Produce and maintain accurate reports andmetrics.
Ensure that uploaded marketingmaterials comply with SEO and accessibility guidelines.
Strongenterprise website publishing experience a must, with 5 years of direct experience.
In-depthunderstanding and experience with current enterprise-level CMS systems(WebCenter Sites/Fatwire, WebCenter Content, or other enterprise CMS), handcoded HTML/CSS (primarily modifications) with an eye for responsive design
Abilityto work effectively with all levels within the company, including executivemanagement. Must be able to work independently. Team player who demonstratesleadership skills in a matrixed organization.
5 years project management experience in complex environments working acrossmultiple organizations.
Excellentwritten and verbal communications, including strong editing, grammar, and proofreading skills; good listener. Able to convey meeting minutes and action itemsin clear, net language.
Ableto juggle several projects at the same time. Cool under fire when dealing withfire drills, last-minute demands and changes, or shifts in focus ordirection.
Strongability to spot consistencies and inconsistencies across multiple projects andweb sites and pages and bring that knowledge to bear from one project toanother. In other words, help break down silos across projects andorganizations.
Demonstrateexcellent organizational, problem-solving, and prioritization skills. Keeptrack of multiple projects and progress of others on the team. Create actionplans to finish projects on time and on budget.
Strongworking knowledge of digital graphic art production/design, including layout,composition, font specifications, and color specifications.
Possesscritical thinking, analytical, and creative talent to develop a concept, idea,fact, or content into a strong visual presentation that maximizescommunications/sales effectiveness.
Experienceworking cross functionally with marketing, product/segment management, other webproducers, developers, web designers and coders, UX, SEO, editorial, QA, andothers.
Requiresa BA or BS degree or equivalent experience.
Title: Web Project and Production Manager - Remote / Home Office
Location: United States
Requisition ID: 1800143U