Farmers Insurance Salesforce Marketing Cloud SME in Woodland Hills, California
We are Farmers!
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today!
Provides high level of expertise in the design and functionality of business applications; Understands the business objectives and how best they can be supported by IT; Responsible for the conceptual design of business applications; Reviews and validates the technical design for business applications provided by the supplier; Performs quality review checks on project deliverables; Validates suppliers estimates; Performs impact analysis of application changes across various components; Estimates Rough Order of Magnitude to implement new application functionality; Specifies / recommends integration and parallel testing criteria; Supports the implementation activities, as required; Mentors lower level colleagues.
Essential Job Functions
Build and maintain marketing automation campaigns that nurture prospects through email and form template creation, landing page development, list segmentation, scoring
Develop reporting and dashboards to communicate campaign and marketing effectiveness
Interpret and translate metrics into insightful analysis to drive change and campaign performance:
Expertise with SFMC
Optimization, campaign, and lead management experience with platforms
Data driven & analytically heavy
Campaign execution experience
Required job duties are essentially sedentary work consisting of occasional walking, standing and lifting and/or carrying 10 lbs. maximum, and seeing.
Required job duties are normally performed in a climate controlled office environment.
High school diploma or equivalent required. Bachelor’s degree preferred or equivalent, relevant experience.
Level IlI: 5 years of experience in application development / testing or business / system analysis role or 1 year of experience as an Application SME Level Il.
Special Skill Requirement
Able to actively take part in meetings and conferences and communicate effectively. Capable of composing reports and technical explanations. Good written and oral skills in local language. May require occasional traveling
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.
Job: *Information Technology
Organization: *Farmers Insurance
Title: Salesforce Marketing Cloud SME
Location: California-Woodland Hills
Requisition ID: 190001PT