Content Marketing Manager

When you join Verizon

Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

Our digital team is seeking a Digital Marketing Manager to help strengthen our brand and drive new sales of our enterprise products and services. You will play a lead in managing the delivery of thought leadership content at scale. This content will ladder up to a cohesive content marketing strategy to capture interest in search and attract new visitors to our website and ultimately move them down the funnel through the strategic use of content. Through a laser focus on search engine optimization, and merchandising the content through social media, demand generation initiatives and showcasing on the website, you’ll drive traffic to this content and build awareness and credibility with our visitors which will lead to engagement among potential business customers. Partnering with our vendor and agencies, along with our critical internal stakeholders, you’ll help shape strategy and implement programs that drive results for the business. Your efforts will put our market leading technology into the hands of business customers seeking guidance in this era of digital transformation.

• Accountable for delivery of content to drive traffic, engagement, leads and brand awareness, ensuring the content aligns to content marketing strategy, will resonate in search, gives Verizon a credible voice in the market, and aligns to the priority of the business.
• Collaborate with business stakeholders (product marketing, integrated marketing, search, legal) and partners (vendors, agencies) to deliver upon an effective content marketing strategy and editorial plan.
• Shape editorial requirements and governance; including SEO best practices, content categorization/structure, content development, distribution and measurement.
• Grow visitor/customer base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Responsible for measurement and optimization of content produced on a regular and ongoing basis.
• Integrate content programs with brand campaigns to drive brand to demand.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to owned properties.

What we’re looking for...

Digital Marketing and how it can drive behavior fascinates you. You enjoy working with all types of people and understand that diverse perspectives often yield the best ideas. Being part of the team that grows our business excites you. You can’t wait to discover the next big thing in content marketing and apply it to your work. You are results-oriented and always thinking about how to do it even better next time. You have a sense of urgency that is second to none when it comes to getting work done and meeting deadlines. You enjoy working across groups and meeting customer needs. You know the importance of negotiation and compromise. You are excited about opportunities where you can see an immediate impact from the work you do.
You’ll need to have:

• This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience in B2B digital content marketing.
• Willingness to travel.

Even better if you have one or more of the following:

• Master’s degree, even better if you have an MBA.
• Proven capabilities and strength in writing and editing, content marketing.
• Proven ability to review and analyze various reports to measure success, with a focus on SEO (analyzing results to uncover content opportunities).
• Experience working in an Enterprise organization to support a content plan through the lens of search engine optimization, social media, demand generation, with a keen eye on what conversation we should be having with the customer/prospect.
• Experience managing content projects, including challenging, negotiating, compromising with other teams (internal stakeholders, legal, external partners – vendors, agencies)
• In-depth understanding and experience with social media marketing, including experience writing and editing social posts, developing social media strategies.
• Experience in both strategy and execution relative to internal social media employee advocacy platforms and external social media handles.
• Ability to communicate confidently and effectively at all levels of the business and to various stakeholder groups, both in writing and verbally.
• Experience building and delivering presentations to senior managers and executives.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.