Senior Manager - Digital Content Marketing

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

You’ll help strengthen our brand and drive growth for the Verizon Business Group. Through content strategy, content marketing initiatives, search engine optimization, and social media, you’ll drive traffic to our site and build awareness and engagement among prospective and existing business customers. Partnering with key vendors and agencies, you’ll help shape strategy and implement programs that will capture traffic at the top of the funnel and, through the strategic use of content, drive visitors down the funnel to conversion. Your efforts will put our market leading technology into the hands of new business customers that will help them run their businesses better.

• Accountable for content marketing initiatives to drive traffic, engagement, leads and brand awareness.
• Collaborate with business stakeholders and partners to deliver an effective content marketing strategy and editorial plan.
• Build editorial requirements and governance; including SEO best practices, content categorization/structure, content development, distribution and measurement.
• Grow visitor/customer base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Responsible for measurement and optimization of the content marketing program on a regular and ongoing basis.
• Integrate content programs with brand campaigns and other efforts across the organization to drive a coordinated message, ultimately driving demand.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to owned properties.
• Work alongside other teams and business partners to help distribute content that educates, entertains and informs the audience while supporting marketing/sales goals.

What we’re looking for...

You are an avid consumer of online media. Figuring out how to entice people to click on your link is a challenge you can’t resist. You can’t wait to discover the next big thing in online marketing and apply it to your work. You are results-oriented and always looking to figure out how to do it even better next time.
You’ll need to have:

• In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience in B2B content marketing/strategy, SEO and social media strategy and execution.
• Experience using digital marketing to engage with and bring in new customers, with B2B experience.
• Willingness to travel.

Even better if you have:

• Master’s degree – better if you have an MBA with marketing specialization or degree in a quantitative discipline.
• Experience working in an Enterprise organization to support content strategy and content marketing, editorial calendar planning, search engine optimization, social media strategy and execution, demand generation, nurture streams, with a keen eye on what conversation we should be having with our target audiences.
• Experience with search engine optimization, social media platform strategy and execution, basic content management, editorial calendar strategy, planning, management and execution.
• Experience managing content projects, including coordinating with other teams.
• Experience building and delivering presentations to senior managers and executives.
• Experience learning, developing, and explaining business processes.
• Experience driving and developing a team.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).