Marketing Specialist - Education Market

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. This position will be instrumental to the success of Pearson’s marketing initiatives for our Clinical products and services in the U.S.

We’re seeking an experienced marketing specialist who can bring to our team their knowledge and experience in creating and executing successful marketing and advertising campaigns using paid media, digital marketing, email, social media, and content marketing in a B2B and B2C segment. They will report to the Manager of Marketing, Education Market.

This will be a critical role that will develop and coordinate new plans and content that provide customer value, generate leads and revenue, and build market awareness of Pearson Clinical solutions to support meeting and exceeding revenue objectives.

This position reports to our Bloomington, MN location with the ability to work remotely from within the state of MN

Responsibilities include but are not limited to:

• Create, implement, and monitor marketing plan, campaign plan & budget for new product launches, and portfolio
• Develop brand purpose and positioning for new products/solutions
• Collaborate with partners across the business to identify strategic opportunities and maximize digital and social campaigns to deliver against core business objectives
• Lead generation and revenue creation for field sales team and direct selling
• Channel support in the form of selling and marketing tools and training
• Drive Pearson brand in responsible market segment
• Competitive analysis & distinction
• Customer segmentation and targeting
• Support for customer relationship management
• Identify customer needs and market trends and recommend growth strategies

Qualifications

• 3 – 5 years marketing experience
• Proven success launching new products/solutions with an integrated marketing plan
• Demonstrated work with cross-functional teams
• Creative and passionate about marketing and its impact on our market and customers
• Background in the Education market preferred
• Significant experience and demonstrated success with multi-project integrations.
• Digital marketing campaign development experience
• Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams
• Experience supporting field sales teams
• Excellent verbal and written communication skills
• Effective problem solving and decision making skills
• Bachelor’s degree

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Assessments Clinical

Schedule: FULL_TIME

Req ID: 2111291