US E-EA - Marketing, Lead Specialist, Government & Public Services

Marketing, Lead Specialist, Government & Public Services

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual setting, to meet our business and client needs?

This position is responsible for providing strategic marketing support for our advisory services, including cyber, spanning across Deloitte's $4 billion Government and Public Services (GPS) practice, which includes federal and state and local government as well as higher education institutions.

The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.

Work You'll Do:

The Marketing Lead Specialist serves as a trusted marketing advisor to business leaders and key stakeholders engaged in this high growth area. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that elevate our brand in the marketplace, utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of the firm, including ecosystem and alliance relationships, to maximize market reach and impact. The Marketing Lead Specialist will report to the GPS Advisory Marketing Leader and will work closely with the leadership team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and measure impact across the GPS market.

Specific Areas of Focus Include:

• Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
• Brand Strategy: Building brand in the marketplace - increasing share of voice and finding opportunities to drive brand awareness. Measure brand perception and preference.
• Project Management and Campaign Activation: Lead the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video and written content
• Business Advisor: Serve as strategic marketing advisor to key stakeholders - assist with articulation of value propositions, develop marketing objectives in support of key priorities and in support of top pursuits
• Market and trends analysis: Staying current on marketplace issues and growing trends
• Writing: Comfortable with drafting different types of content spanning POVs, client success stories, video scripts/story boards, internal and external communications
• Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
• Social Media: Creation and implementation of full social media plans to support marketing initiatives and campaigns
• Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
• Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
• Impact Reporting: Gather ROI data and input data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.
• Vendor Management: Able to source and manage vendor relationships
• Budget Management: Plan and manage marketing budgets for campaigns

• Experience with developing a comprehensive brand strategy, including design, execution and measurement
• Experience developing strategies for reaching a diverse audience of leadership personas and C-Suite officials
• Experience in a professional services marketing organization marketing cyber services to the government and public sector, a plus
• Experience marketing technical and professional services
• Experience working within the government ecosystem and familiarity with relevant government media organizations and strategic partners, a plus
• Experience with experiential design, event management and production
• Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
• Experience with marketing technology and innovation to drive and enhance campaign deliverables
• Strong executive presence, professional client service manner, and demonstrated ability to take initiative
• Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
• Strong persuasive skills: able to gain consensus through influence and comfortable with ambiguity
• Strong negotiation and problem-solving skills; flexibility and adaptability
• Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects
• Innovative thinker who brings new ideas to the discussion
• Strong team player with the ability to work in a matrixed organization with a virtual team
• Highly organized with the ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
• Proficiency in MS Office Products including Word, Excel, PowerPoint, Team and SharePoint
• Familiarity with Adobe Creative Suite, a plus

• Bachelor's degree required (Business, Marketing or Communications preferred)
• 5-7+ years of experience
• Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.