Digital Account-Based Marketing Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Digital Account-Based Marketing Manager has end-to-end responsibility for campaign strategy planning, execution, and management, as well as lead nurturing strategy and campaign metrics. In this role you will be responsible for the development and execution of Enterprise accounts ABM strategy, building new programs that target key prospect accounts. This role requires an enthusiastic individual with strong communication and organizational skills to lead efforts in building integrated, multi-channel, multi-touch programs that are both targeted and broad-based, at scale.

The Digital Account-Based Marketing Manager must be a strategic thinker and modern marketer: data-driven, inquisitive, and experienced at using multichannel marketing to drive customer demand programs. You must have solid experience with 1:1, 1:few, and 1:many account programs using tactics that include email, online communities, live events, webinars, and digital advertising. In addition, you should be familiar with channels marketing testing techniques and retargeting to provide ROI improvement recommendations.

• Devise account-based marketing plans for key enterprise accounts, including defining target audiences within accounts, crafting messages that align to persona challenges, aligning goals with sales, and collaborating with stakeholders across different divisions to deploy a multi-touch marketing plan that will advance existing opportunities for the sales team within specific targeted accounts.
• Own the creation of annual and quarterly marketing plans that will drive revenue via strategic new logo acquisition, acceleration of deal close for existing opportunities, and higher retention of key customer accounts.
• Be a brand steward – ensure our brand promise and story are consistently being represented throughout the customer journey.
• Proactively engage with the different marketing and sales organizations to coordinate, communicate, and optimize the impact of marketing activities.
• Provide recommendations to improve ROI of demand generation tactics, recommend new tools and be the ABM technology partner, optimizing program performance.
• Establish key performance indicators (KPIs) per program, through analyzing and interpreting key metrics/reports, recommending corrective action and ensuring continuous improvement and effectiveness.
• Partner with operations to report on the lead to opportunity conversion and key metrics, quickly adjusting course as needed.

Where you'll be working...

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Six or more years of experience in online marketing, digital marketing, or account-based marketing tactics development.
• Experience with marketing automation tools (e.g., Marketo, Eloqua, Salesforce).
• Experience with ABM digital targeting tools (e.g., Demand Base, Terminus, 6sense, other persona-based digital ad tools).
• Willingness to travel.

Even better if you have one or more of the following:

• A degree or MBA in business or marketing.
• Prior demand generation experience, familiarity with buyer’s journey, nurture tactics, personas, and lead scoring.
• Experience navigating, influencing, managing, or indirectly leading cross-functional teams without direct line supervision.
• Experience in B2B demand generation strategy in a campaign role.
• Marketo certified.
• Product marketing/project management background.
• Technology or telecom experience.
• Experience across all marketing disciplines with thorough understanding of core principals and strategies.
• Ability to balance strategy and campaign execution.
• Experience analyzing campaign results and measured performance against KPIs.
• Experience with demand generation marketing and a strong command of marketing automation systems (e.g., Marketo), CRM (e.g., Salesforce.com) and ABM tools (e.g., Demand Base).

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.