Communications Strategy and Planning Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Manager of Strategy and Planning's role will be to support the Sr. Manager, Strategy and Planning in coordinating the end-to-end customer journey, across customer acquisition, base management and transactional communications to customer retention and win-back. This person will also work cross-functionally to optimize the customer experience from communications through purchase and billing. They will also support new targeted diverse opportunities to drive improved penetration and retention with these key segments. They will provide competitive insights on messaging, tactics, and communications strategies that can help inform Verizon's marketing communications strategies and plans. Identify opportunities to optimize the end to end customer experience across communications.

Responsibilities include:

• Work with marketing and product teams to identify new segment opportunities, and efficient ways to build unique and diverse programs for them.
• Partner with BI, CMI and Marketing to identify new or missed opportunities in targeting, messaging or tactical mix.
• Establish points of integration for cross-program communications.
• Identify and manage a cross-communications lifecycle across acquisition, base and transactional.
• Develop strategies to identify and manage customer communications fatigue.
• Define an integrated remarketing strategy across all touchpoints.
• Partner with Marketing, BI and campaign teams to identify critical business issues to solve through customer communications.
• Monitor and identify new marketing communications technologies or tactics for evaluation and testing.
• Identify new opportunities to innovate and/or adjust our communications vehicles and approach (messaging, creative, tactics, targeting).

Where you’ll be working:

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of relevant work experience.
• Six or more years of relevant work experience.
• Demonstrated experience developing effective customer marketing strategies.
• Willingness to travel.

Even better if you have one or more of the following:

• A degree.
• Experience obtaining, interpreting, and implementing customer insights data.
• Demonstrated experience in documenting / optimizing end-to-end experiences and pain points.
• Self-starter with strong problem solving, organization, and prioritization skills.
• Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.
• Excellent interpersonal, oral and written presentation skills.
• Demonstrated computer skills and aptitude for technology, including proficiency with Microsoft Office software (e.g., Word, Excel, PowerPoint) and database applications.
• Proven analytical abilities.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.