Consulting Marketing - Alliances Marketing Specialist - National_Office

Alliances Marketing Specialist (Enabling Senior Consultant)

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a Marketing and Communications professional who sees the world differently, has a strong knowledge of the human experience, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our team to see Deloitte differently.

The Team

Deloitte's Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Role Overview

Position Summary

The Alliances Marketing Specialist combines marketing expertise and digital experience with strong project management skills to execute and deliver on integrated marketing campaigns. You will implement on client-facing programs and develop sales enablement materials for targeted offerings and industries to drive pipeline. You'll collaborate with key stakeholders to clearly define requirements and deliver expected results.

As the Alliances Marketing Specialist, you will be responsible for managing defined alliances marketing programs to create internal and external awareness of technology solutions in a fast-paced team environment. In this hands-on role, you must have strong written and oral communication skills with critical thinking and time management abilities. This role supports Deloitte's Ecosystems & Alliances (E&A) business strategy and collaborates with some of the world's leading technology providers to address business challenges and meet new market needs.

Work You'll Do

• Manage tactical execution of marketing programs which build pipeline and eminence for alliance programs and drive business growth for Deloitte's Alliances go to market initiatives
• Proactively manage project timelines and maintain processes to deliver consistently high quality marketing materials
• Support the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
• Create integrated marketing campaigns to differentiate Deloitte. This includes creating collaborating with internal resources to produce marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographies
• Implement programs that deliver on annual and quarterly marketing plans to meet business goals and work closely with cross-functional teams to execute agile plans and support tracking of alliance marketing investments
• Help manage programs supporting Deloitte's Ecosystems & Alliances industry and offering portfolio strategy working closely with industry marketing and alliance partner marketing teams
• Deliver effective marketing programs which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives
• Track, monitor and measure the effectiveness of marketing activities and contribute to the creation of ROI reports
• Produce deliverables including, thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
• Coordinate with supporting resources including graphic designers and related knowledge management and/or web resources and work with Deloitte's internal global network to get projects completed and successfully promoted across member firms.
• Collaborate with country-based marketing professionals to ensure alliances are positioning consistently as a global network and service provider, with local expertise.
• Participate as a core member of the Deloitte E&A Marketing team, sharing responsibility for cross-region campaigns and activations.
• Implement programs in a cost-effective manner to achieve desired business goals.
• Support and manage other assigned global marketing projects as requested, including programs and events

Qualifications:

Required:

• Bachelor's degree in marketing or related field
• 5+ years of professional B2B marketing experience in technology or professional services
• Strong performance in developing, managing and executing multichannel marketing and demand generation campaigns
• Experience in designing and executing B2B content marketing and digital campaigns
• Experience in working closely creative and agency resources in support of campaign development and execution
• High proficiency with MS Excel, Word, and PowerPoint
• Up to 25% travel required

Preferred:

• Experience with digital and technology alliance marketing experience
• Experience working with a team in a virtual mode with remote resources
• Track record of achieving success in a matrixed organization.
• Agile marketing experience

Skills:

• Ability to synthesize information to create succinct materials; familiarity with integrating various technologies and tools to support marketing efforts
• Strong written and oral communications skills
• Strong negotiation, project management and problem-solving skills; flexibility and adaptability
• Demonstrable project management skills and ability to prioritize multiple tasks simultaneously

Must be able to work in the United States without the need for sponsorship now or in the future.

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How you'll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.

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