Portfolio Marketing Lead- Cyber& Strategic Risk

Portfolio Marketing Lead || Job Description || Cyber & Strategic Risk

Deloitte's US Cyber and Strategic Risk is a diverse team of problem solvers, integrators, and architects on a mission to make the world more trustworthy, resilient and secure and to give confidence and peace of mind through our technology enabled security solutions. Our future-forward approach enables our clients to lead through uncertainty and to drive outstanding and sustainable performance as they navigate a shifting world of risk and opportunity. Continuous learning, collaboration, innovation and impact fuels our entrepreneurial spirit and shapes the way we create and deliver our products, services and solutions, how we engage our clients and alliances, and how we develop and elevate our people. Our marketing team welcomes T-shaped strategists, creatives, analysts, operators and specialists to work together to strengthen our brand position, promote our value and deliver delightful brand experiences for clients.

The Position

As Portfolio Marketing Lead, you will own marketing for a portfolio of Cyber & Strategic Risk product/services/solutions, and sit at the intersection of our offerings, sales/GTM and marketing to create buyer-centric and data-informed integrated marketing plans needed to drive demand and engagement. You will leverage data and insights to develop positioning, messaging, buyer profiles and buyer lifecycles to create strong campaigns that educate and resonate with buyers and equip and energize our sales team and people.

You play the dual role of brand advocate externally and "voice of the customer" internally with focus on accelerating the buyer lifecycle. As a storehouse of knowledge about our clients, the market and our competitive and alliances ecosystem as related to your portfolio, you will collaborate across the organization, representing the marketing team's interests while working with key stakeholders (offering/solution/industry leaders, agencies, etc.) to deliver programs, campaigns and activities.

Key Responsibilities

• Lead and manage portfolio of products, services and solutions
• Develop in-depth knowledge and research about buyer needs, trends and competitor insights to influence roadmap and create messaging that differentiates offerings in market
• Develop buyer personas and journeys, and apply across campaigns, marketing collateral and sales materials
• Create messaging architecture including narrative, positioning and benefits representing our value and differentiation
• Define integrated marketing strategy and plans and execute product launches and BAU campaigns from end-to-end
• Review sales enablement marketing materials for gaps and work with production team and agencies to develop/refresh assets including writing briefs and reviewing assets to ensure pull-through of positioning and messaging strategies
• Work with GTM team to develop sales training presentations and other enablement tools that will drive sales motion and cycle.
• Drive marketing decisions for brand naming in line with our brand architecture and naming convention
• Be the go-to-source of market feedback for our solutions and sales teams, supporting the improvement of our experiences
• Establish processes that facilitate cross-functional collaboration between your portfolio, leaders and enablement teams
• Develop campaign KPIs and optimize performance by recommending improvements based on analysis
• Generate new marketing ideas to accelerate rate of marketing transformation; develop and pitch business cases for new investments

• 5 - 9 years of B2B/B2B2C tech, B2B SaaS/enterprise software product marketing experience - a strategist with hands-on execution and strong leadership skills
• Strong experience developing positioning, messaging and integrated marketing campaigns, directing the creation of high-impact marketing materials such as one sheets, pitch decks, placemats, battlecards, web page content, white papers, digital content and training materials
• Track record of launching new products and marketing new releases for existing products
• Demonstrated track record of success - improving the effectiveness of sales teams and developing successful product marketing strategies
• Extremely comfortable and adept working in a matrix environment
• Strong problem solver with a growth/agile mindset
• Strong data analysis, written communication and presentation skills
• Phenomenal storyteller
• BS/BA degree required
• Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
• Limited immigration sponsorship may be available.