Senior Global Marketing Associate

Who we want:

• Motivated product launchers. People who bring strategic direction and drive for execution to ensure products are developed and launched with precision
• Goal-oriented developers. Keeping the customer and requirements squarely in focus, people who deliver safe and robust solutions.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

What you will do:

Supports the development of marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Prepares product introductions and updates.

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service
• Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
• Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
• Responsible for achieving a budget target
• Work proactively with market research to collect customer insights for segmentation
• Responsible for product or portfolio's targeting and positioning
• Prioritize marketing initiatives appropriately given product or portfolio goal and metric
• Intimately understand the customers for the product or portfolio, including attitudes and behaviors
• Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies
• Subject matter expert for applicable products/product lines and able to field technical questions
• Lead sales training initiatives and programs throughout the year and incorporate new products into the training curriculum
• Assess business/sales trends and communicate to key stakeholders responsible for production
• Responsible for setting price and maintaining product or portfolio margin
• Partner with Marketing Communications to develop a communications approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales

What you need:

• Bachelor’s degree in marketing, business or related discipline required
• MBA preferred
• 2+ years of work experience required
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

What We Offer

• A winning team driven to achieve our mission and deliver remarkable results
• Quality products that improve the lives of customers and patients
• Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker:
https://www.stryker.com/