Channel Marketing Specialist

Eaton’s Electrical division is currently seeking a Channel Marketing Specialist. This position can be based at either our Woodridge, IL or Raleigh, NC facilities.

The expected annual salary range for this role is $80,250 - $117,700 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you’ll do:

The Channel Marketing Specialist is responsible for helping the organization drive brand awareness and conversion in their assigned channel through account-specific strategic marketing plans, sales engagements, sales incentives, trade shows and more. The Channel Marketing Specialist will work with internal stakeholders (Account Managers, Sales Managers & Directors, Marketing Specialists, Finance, Marcom) and external account contacts to strategize, conceive, manage, optimize and execute on annual marketing plans and activity, increasing the amount and quality of activity, while reporting on plan and budget. The role will play a key part in developing the relationship with accounts as well as understanding their ecommerce and marketing strategy.

In this function you will:

• Develop, manage, execute and optimize annual marketing plans with a group of partners. Plan execution includes developing content, copy, product placement, creative, and all deliverables.
• Track metrics and data to review marketing ROI and success, report output to stakeholders and adjust plan, promotions, advertised SKUs, etc. as needed to ensure optimized marketing and spend.
• Manage your budget tightly, ensuring all spend activity is accounted for and makes financial sense, review all invoices, and work with the sales team to plan activity and spend.
• Be a proactive team player and innovative thinker capable of creating new ways to grow our business with our partners, and passionate about understanding our partner marketing and ecommerce strategy.
• Be a business partner with our Sales organization to support the account and sales initiatives.
• Conceive and execute on sales incentive contests, spiffs and activities that will incent our partner Account Managers to sell more and build Eaton mindshare and exposure.
• Leverage successes and wins across multiple accounts.
• Collaborate consistently with Sales, support our sales initiatives and marketing initiatives with collateral creation including flyers, email blasts and campaigns, trainings, PowerPoints, etc.
• Manage Eaton and Tripp Lite Series product SKUs and transitions in partners systems and websites, including new SKUs and product launches.
• Execute on trade shows and event planning, from creating the plan of-action to putting the plan in place and handling shipments of materials, to sending follow-up communications, to working the event and working with event sales attendees to determine success of event

Qualifications:

Basic Qualifications:

• Bachelor’s degree from an accredited institution.
• Minimum of two (2) years experience in marketing, data analytics, and/or project management.
• Must be legally authorized to work in the United States without company sponsorship, now or in the future.
• No relocation benefit is being offered for this position. Only candidates within a 50- Mile radius of Woodridge, IL or Raleigh, NC. will be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.

Preferred Qualifications:

• Channel experience.
• Manufacturing industry exposure.

Position Success Criteria:

• A high functioning multi-tasker, with effective organizational habits and superior attention to detail with a structured approach to problem solving.
• Self-starter, with energy and enthusiasm
• Ability to lead by influence and collaborate across multiple stakeholders.
• Strategic thinker and tactical planner, able to guide and engage others in planning processes, establish priorities and evaluate results.
• Good copywriting skills.
• High degree of business acumen.
• Creative quick-learner.
• Strong organizational and communication skills.
• Inter-personal skills to interact with all levels of management.
• High proficiency in MS Excel and PowerPoint.

Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.

• Flexible work options to help balance work/life demands (at participating Eaton sites).

• Healthcare/retirement savings programs.

• Competitive compensation packages to reward skills and performance.

• Tuition assistance or financial help for ongoing learning and development.

• Health, Dental, Vision & Wellness programs.

• Donation matching (U.S., Canada, Puerto Rico).

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We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here (https://www.eaton.com/content/dam/eaton/company/careers/US%20Benefits%20updated%2010.24.22.pdf) for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.