Manager, Marketing Innovation

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Marketing Innovation Manager will report to the Director of Marketing Transformation within the Media and Marketing Effectiveness organization, and will partner across the CMO group and within the Business Units to identify emerging marketing opportunities, and build a coalition to test into the opportunity. This role will take a leadership position in articulating what’s next, understanding the capabilities needed, and building programs to test into the opportunity.

• Scanning the marketplace to understand emerging marketing capabilities (new platforms, technologies, etc.) to identify future opportunities for Verizon.
• Monitoring both competitor strategies and adjacent brands to understand the art of possible.
• Supporting CMO leadership with point-of-views on emerging opportunities with recommendations for how Verizon should proceed (e.g., Metaverse, identity graphs, AI/ML, etc.).
• Developing proposals to test into new opportunities articulating the business value, resource needs, and a plan to evaluate the opportunity.
• Partnering with the Marketing Transformation team and senior leadership within CMO to assess and prioritize opportunities, and secure resource/budget commitments to execute pilot initiatives.
• Leading pilot efforts from concept to conclusion, and for successful pilots, build the business case to support scaling the effort as appropriate including a plan to track and realize the stated benefits.
• Providing general project support for Transformation initiatives within the team as needed.

Where you’ll be working...

This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience in Digital Marketing, Media, or Advertising.

Even better if you have one or more of the following:

• A Master’s degree.
• Agency (Media / Creative) experience in emerging media/technology (investment/strategy).
• Knowledge of Marketing / Advertising Technologies.
• Strong organization skills, and hold others accountable to deliver on agreed expectations.
• Ability to communicate clearly with stakeholders (written and verbal).
• Ability to build consensus and bring people together to achieve common goals.
• Ability to build partnership across the organization and influence others without authority.
• Ability to work effectively and meet deadlines in a dynamic, complex, and fast-paced team environment.
• Ability to conduct industry benchmarking and trend analysis.
• Ability to maintain confidentiality, exercise judgment and discretion.
• Comfortable presenting, facilitating discussions with senior/executive stakeholders.
• Ability to analyze data and present recommendations.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives,we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a New York work location, the compensation range for this position is between $125,000 and $232,000 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.