Director, US Hematology Marketing, LCM

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

The Director will be responsible for leading life cycle management team of 4 direct reports of Hematology marketers focused on both niche and mature brands across the US Hematology portfolio including brands such as (Sprycel, Inrebic, IDHIFA, R2).

This individual will contribute to the development and execution of the Lifecycle Management brand strategy, incorporating a hybrid marketing approach through personal and non-personal promotion efforts as the brands move through the lifecycle utilizing effective channels to reach customers. This role requires a highly motivated individual who can work can work with a high degree of autonomy, in a dynamic environment utilizing creative problem-solving skills, industry knowledge and.

The ideal candidate will possess a portfolio mindset and experience uncovering and implementing innovative marketing strategies in a competitive marketplace. This position reports to the Executive Director, Lifecycle Management Brands US Hematology.

Core product responsibilities will include, but are not limited to, the following:

• Lead a team of 4 direct reports of hematology portfolio marketers to drive execution and oversee development of channel segment marketing strategies
• Develop and execute focused strategies for brand performance by evaluating insights, category trends, in-market performance, and competitive activity
• Partner with internal colleagues to explore opportunities to grow competitive share, drive sales, and improve profitability for brands in U.S. Hematology lifecycle management scope
• Oversea the brand execution across channel to ensure marketing strategies are leveraged throughout the LCM portfolio through data-driven brand management to ensure delivery of sales goals
• Design annual marketing tactical expense budget and manage those activities throughout the year to ensure budget adherence across the LCM portfolio
• Partner with Data & Analytics and Market Research & CI to align communication platforms, support KPI development, measurement, and support business reporting and forecasting
• Proactively addresses and manages risks and issue escalation
• Identifies synergies across the portfolio and effectively highlight channel management opportunities to achieve revenue targets
• Partner with the Director of U.S. Hematology LCM and Global partners to implement key marketing strategies to ensure an optimized portfolio approach

Effectively partners with key stakeholders across the BMS matrix

• Experience in mobilizing matrix team members, regional partners, embracing teamwork and project management within a cross functional environment will be critical.
• Ensure close coordination with Finance, on budgeting and projections
• Coordinates with BI&A colleagues to understand the effectiveness of different marketing channels and makes plans to maximize impact in support of assigned brands

Skills/Knowledge Required:

• BA/BS in related field required; MBA preferred
• 8-10 years industry experience with 5+ years of marketing/equivalent experience.
• Sales and marketing leadership, with P&L management preferred.
• Experience in Oncology/Hematology space desired
• Demonstrated ability to think creatively and strategically, identify key issues, opportunities, and value drivers, and effectively translate strategic insights into an appropriate framework to drive business decisions
• Ability to thrive in a matrix organization and adapt quickly with a positive attitude in a constantly changing and growing workplace
• Ability to interface with all levels of management and multiple departments, including presentation of market research results and strategic recommendations
• Desire and ability to travel, when attending advisory boards, conferences, market research, etc. (up to ~20% travel)

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.