Director, Patient Marketing – US Oncology

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Position Summary:

This individual will lead the development of marketing strategies, plans and resources in the Patient channel for Opdivo including all current and future indications, and will be responsible for managing a team of 3 direct reports.

Reports to Senior Director – Head of US Oncology Patient Marketing

Key Responsibilities:

• Brand Strategy and Planning (with strong involvement of direct reports)

• Lead Patient channel strategy and plan development – considering business objectives, patient journey, patient/HCP dynamics, clinical trial data and market dynamics.

• Lead development of core messaging and highly impactful patient/caregiver promotional materials;

• Lead development of Media plans (mass media, digital, targeted), working closely with Media Agency and Media Hub.

• Lead budget prioritization across Patient Channel.

• Execution, Measurement & Optimization – work with Direct Reports and cross-functional matrix to ensure:

• Successful and timely execution of plans and tactics

• Robust measurement, evaluation, and optimization plans and tactics.

• Strong budget management

• ·Matrix team leadership and Cross functional/Team/ Enterprise wide collaboration

• Partner with Engagement team to develop channel plans and pull through

• Ensure strong alignment and integration with HCP Marketing strategy and plans

• Lead planning with Market Research and Business Analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making.

• ·People management -·Manage and develop 2 direct reports

• ·Actively participate in overall Oncology Marketing talent management discussions and initiatives.

• Work closely with Senior Director in support overall goals and culture for US Oncology Patient Marketing

• Other responsibilities, including Brand level responsibility for specific Media channels, may be assigned.

• Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.
  

Qualifications & Experience:

• BA degree or equivalent is required, MBA is preferred

• 5-10 years of relevant marketing brand management experience or equivalent (Oncology experience helpful, but not required)

• People management experience preferred, but not required.

• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).

• Experience leading multi-functional teams to accomplish specific objectives and goals

• Experience in managing external resources and partners, including Advertising agencies

• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development

• Strong verbal and written verbal communication skills

• Strong organization and prioritization skills

• US Market Experience preferred

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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