Senior Product Manager, HCP Marketing - Zeposia Multiple Sclerosis

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:

The Senior Product Manager is responsible for the development and execution of HCP Marketing plans across multiple channels to support Zeposia (Ozanimod) within Multiple Sclerosis (MS). This individual will be a key member of the Zeposia brand team and will assist in the development and implementation of marketing programs, development of business plans, product strategies and tactical implementation. It is preferred that the candidates for this position possess pharmaceutical/biotech marketing and MS category experience.

Responsibilities:

• Drive execution of the HCP tactical plan and management of agencies/vendors

• Work cross-functionally with commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc.) to develop and execute programs and materials supporting Zeposia in MS

• Lead congress strategy development, planning, execution, and measurement

• Partner with RMK team to develop and execute an advisory board plan aligned with brand strategic needs

• Manage agency/ vendor partners in development of promotional materials and tactics

• Manage internal review / approval process for promotional materials to ensure development of impactful and compliant materials

• Develop and nurture strong relationships with key opinion leaders and HCP customers

• Develop and implement best-in-class speaker programming to support field sales efforts

• Effectively engage & support sales operations and field sales team

• Contribute to the development and implementation of annual POA and annual strategic brand plan

• Regularly evaluate competitive landscape and marketplace dynamics

• Engage in and interpret ongoing market research projects

• Initiate and manage multiple projects working cross-functionally with matrix stakeholders

• Work with Finance and external partners to monitor and manage approved budget allocations while maximizing effectiveness of resources

• Business travel may be required, up to 20%

Qualifications:

• Bachelor’s degree (MBA helpful, but not required)

• 5-10 years industry (pharmaceutical/biotech or related agency) experience in sales, marketing, or related function

• Deep MS market experience preferred

• Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment

• Strong communications skills and track record of effective and influential presentations to external and internal customers, including ability to work effectively within a matrixed organization

• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment

• Excellent written and oral communication skills required

• Microsoft Excel and PowerPoint proficient

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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