Associate Director, Social Media & Influencer Engagement Capabilities

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:
The Worldwide Omni-Channel Capabilities Team creates and evolves next generation marketing capabilities to support the business and the customer. Through optimization and standardization, this team drives innovation, defines working models, supports execution, and enhances the customer experience.

The Associate Director, Social Media & Influencer Engagement Capabilities will lead the development, implementation, and coordination of social media strategies and influencer engagement to support the business objectives for Bristol Myers Squibb brands. You will work in close collaboration with multiple stakeholders across platforms, functions, and geographies and will need to be well-versed on social media channels (paid and organic strategies), trends, best practices, and influencer and community engagement. This role offers a hybrid, flexible work environment to be determined with the hiring manager.

Responsibilities:

• Contribute to the development and maintenance of governance for commercial social media initiatives, utilized by all BMS brands

• Provide social media expertise and counsel to our internal organization, staying aware of evolving internal and external social media guidelines

• Provide input on social media initiatives as they go through Medical, Legal, and Regulatory (MLR) review, as needed

• Work with internal and external partners (agency partners, platform vendors, and technology platforms) to drive innovation in social media and to vet, test, and learn from concepts

• Lead the influencer engagement capability by driving strategy, maintaining ongoing relationships, identifying and prioritizing key channels and influencers, and establishing standards on engagement and interaction

• Identify needs for social capabilities and solution enhancement across the enterprise that contributes to the capability roadmap

• Reinforce the channel operating model, channel standards, and industry best practices

• Collaborate and build strong relationships across BMS teams (Marketing Hubs, IT, MLR, Public Affairs, and Business Units) on key activities like planning, prioritizing, and implementing support for key omnichannel capabilities

Qualifications:

• BS/BA degree required in PR, Communications, Journalism, Marketing or other related field. A related advanced degree is a plus.

• 5+ years experience in marketing, social media, and/or influencer engagement

• Pharma, healthcare, or experience in another regulated industry is desired

• Authoritative knowledge of social media platform capabilities and functionality is required

• Experience with social media systems used for publishing, listening, and advertising

• Leadership experience and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues

• Strong understanding of analytics, social listening, influencer engagement

• Possess a change agent attitude; responsibly pushing brands to new opportunities, approaches, ideas, perspectives

• Excellent verbal, written and presentation skills

• Highly accountable self-starter, organized, collaborative, solutions-oriented

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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