Sr. Manager of Email and SMS Acquisition

Sr. Manager of Email and SMS Acquisition

Arkansas, USA ● VirtualReq #646

Wednesday, April 17, 2024

Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.

• As Kinetic, Windstream offers bundled services, including premium broadband, security solutions, voice, and digital TV to consumers through an enhanced fiber network.
• Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients.
• Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises.

The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities!

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About this Role:

The Manager of Email and SMS Acquisition will own all customer acquisition tactics and strategy in email & SMS channels in relation to prospecting and customer acquisition, including but not limited to:

• Triggered behavioral campaigns (abandon/browse)
• Lead nurturing, batch-based acquisition
• WIN BACK Strategies.

What You’ll Do:

• Design & implement testing roadmap and data-driven, performance-based, iterative improvements in all tactics and channels.
• Partner with marketing strategy, paid media, brand, contact center, creative and business intelligence groups to maximize strategic impact within owned channels and across all channels.
• Design, deliver & conduct regular performance readouts to executives, partner Teams and marketing leadership.
• Educate Team & organization on email best practices in relation to acquisition/prospecting, leveraging performance and testing insights to inform and lead creative strategy in owned acquisition channels.
• Stay informed on industry trends and developments. Seek out new partnerships, tools, capabilities, technologies to better performance and yields in owned channels.
• Advance segmentation capabilities and strategies, delivering improved journey-based messaging to customers, while also maximizing in-channel impressions and conversions.
• Build a playbook of acquisition strategies, enabling rapid reaction to diverse market circumstances.
• Project manage acquisition/prospecting related one-off projects as needed.
• Collaborate with other lifecycle leads to align on broader customer journey strategies.

Do You Have:

• Proficiency in marketing automation, CRM and analytics platforms (for example: Iterable, Braze, Klaviyo, SFMC, Movable Ink, GA, Adobe Analytics, Segment, SMS Marketing platforms, and similar).
• Proven experience in acquisition marketing, email marketing, SMS marketing, lifecycle marketing, CRM management or a similar role.
• Experience in personalization, segmentation, email & SMS marketing best practices, CAN-SPAM & TCPA.
• Strong analytical skills and experience with A/B and multivariate testing and data-driven marketing.
• Excellent interpersonal, communication & presentation skills.
• A curious, bootstrapping, self-starter mentality, seeking new opportunities and solving them with data.

Physical Tasks - Standing Occasionally: 0-33% | Walking Occasionally: 0-33% |Sitting and Stationary: Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching: Occasionally: 0-33% |Lifting -Lowering >1-15lbs: Occasionally: 0-33% | Repetitive Hand Action: Medium Dexterity: Continuously: 67-100% | Fine Manipulating: Frequently: 34-66%

Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%

Equipment Used in Job Performance : Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier

The starting compensation range for this job is $89,300 to $117,200.

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Our Benefits:

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan
• Identity Theft, Legal, Auto & Home and Pet Insurance
• https://windstreambenefits.com

Windstream CIB Statement:

Connecting people in a world of infinite possibilities. Windstream cultivates a workplace culture where innovation and belonging are the cornerstones of our success. We are dedicated to empowering every member of our team to contribute their unique talents and perspectives, fostering an environment where creativity and innovation flourish. Together, we strive to build a more welcoming and connected future, both within our organization and in the broader community we serve.

Our Employee Resource Groups:

• WinVets – Veteran Employee Resource Group
• WOW – Women Employee Resource Group
• WINPRIDE – LGBTQ+ Employee Resource Group
• WBPN – Black Professional Resource Group
• WARG – Ability Resource Group
• LaFamilia –Hispanic Resource Group

Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Other details

• Job FamilyMarketing
• Job FunctionMulti Discipline
• Pay TypeSalary

Apply Now

• Arkansas, USA
• Virtual