Associate Director, US Oncology Marketing Digital Engagement- Campaign Development Lead (Remote)

Job Description

Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, subject to applicable law.

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

The Associate Director, US Oncology Marketing Digital Engagement Campaign Development Lead will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) digital campaigns and programs that support the strategic imperatives for the agile digital team. This role is a campaign development lead (CDL) on the first oncology HCP agile digital team (ADT).

Primary Responsibilities:

• Leading the development of digital promotion assets, such as emails, display units and banner ads, alerts, web content, video, media/ paid search content optimization, iPad resources, social media, disease awareness assets, digital congress promotion assets, digital Payor resources.

• Leading the development of digital medical education assets, such as off-the-shelf resources, drivers, emails, display units and banner ads, alerts, and video.

• Leading the development, measurement, and optimization of digital campaigns within the Customer Engagement Journeys to support marketing strategy.

• Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience.

• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting.

• Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.

• Contributing to the development of the brand building tools.

• Shaping the key strategic communication objective choices for assigned tumor(s).

• Working collaboratively with multiple internal teams including Marketing, Integrated Customer Engagement (ICE), Market Research, Analytics, and Operations.

• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.

• Managing applicable budgets.

• Evaluating the revalidation of digital assets.

• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.

• Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process.

• Demonstrating our company's Ways of Working principles.

• Conducting all activities in full compliance with our company policies, values and standards.

Education:

• Bachelor's Degree required

• Master’s in Business Administration preferred

Required Experience and Skills:

• A minimum of 2 years Pharma/biotech experience OR a minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

• Experience and success in cross-functional leadership and teamwork

• Strong knowledge of marketing principles

• Constituency management across hierarchical lines

• Excellent project management skills

• Strong communication, presentation, and negotiation skills

• Agency management skills

Preferred Experience and Skills:

• Knowledge/experience with the US oncology marketplace, specifically Gastrointestinal Cancers

• Product launch or launch planning experience

• Experience working in an agile environment or scrum framework

• Market research experience

• Knowledge of our company's commercial, regulatory, and legal compliance policies

• Experience in the company end-to-end medical/legal (PRT) review and delivery process

• Veeva/PromoMats experience

• SAP experience

Position Location: Upper Gwynedd, PA or Virtual/Remote

Residents of Colorado

Click here to request this role’s pay range.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

HHDI2021

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R144722