Associate Director, Customer Marketing

Job Description

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

This position is responsible for supporting the execution of marketing strategy and providing marketing, sales and insight selling solutions towards achieving business objectives. This tactical role works closely with marketing and sales teams to help develop business-building marketing programs, manage and create communications, maintain and grow business driving sales programs.

Key Stakeholders: Brand Managers, Sales Leadership, National Account Director/Managers (CAMs), Channel Management Director/Managers (NAMs)

Key Responsibilities

• Manage field sales asset library to ensure materials are up to date and organized.

• Develop all communications, including weekly memos, from marketing to field sales.

• Oversee sales program platforms and field budgets.

• Maintain and respond to incoming, internal field inquiries.

• Deep understanding of all marketing programs and promotions.

• Develop and execute marketing programs with Corporate Accounts that strengthen MAH’s brand value over time, versus the competition.

• Work in partnership with CAMs/NAMs to develop mutually beneficial programs and actionable solutions that tie back to the brand and sales strategies.

• Establish benchmarks and performance targets to measure the impact, effectiveness and efficiency of communications and programs in achieving objectives.

• Deep understanding of MAH brand equities, how to use them, and build them consistently over time.

• Responsible for reinforcement of brand standards in the field -- an ambassador of MAH’s brands.

• Analyze consumer, customer, distributor and market information to develop initiatives.

• Compile channel selling materials for sales team and distributors and provide sales teams with appropriate customer selling tools.

• Collaborate with marketing peers and the broader organization to ensure linkage between strategies/customer plans.

• Develop and deliver internal presentations. (Approx. 30-50% travel at times).

Desired Skills and Experience

• Must be self-starter and independent thinker with ability to quickly react to dynamic and sometimes ambiguous situations.

• Entrepreneurial approach to driving new business development with a strong results-driven commercial orientation.

• Excellent written and oral communication skills (including strong presentation skills).

• Project Management – Detail oriented with ability to lead cross-functional project teams. Set clear logical project objectives, plans and timelines. Communicate progress and outcomes to project stakeholders.

• Highly collaborative with strong team orientation. Ability to influence key stakeholders.

• Proficiency with PC applications in the areas of Microsoft Teams, Excel, Outlook and Word. Excellent Power Point skills required.

• Bachelor’s degree required.

- Location & Travel

• Ability to travel 30-50% at times
• Location: Madison, NJ

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

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Requisition ID:R131010