Director US Oncology Marketing Digital Innovation (REMOTE)

Job Description

US Oncology Marketing - Director Digital Innovation

Job Description:

The Director of Digital Innovation for US Oncology will lead a team focused on digital health solutions and emerging customer experience capabilities. The Oncology Innovation team works to identify unmet needs, identify potentials solutions for those needs, seek approval to develop/deploy these innovation solutions in a compliant manner and then scale successful solutions up to deliver full value across the Oncology Franchise and, or our company's US Market.

Responsibilities

• Strategically develop and deliver high quality digital health strategies and emerging capabilities which have the potential for an improved patient/customer experience or provide better patient outcomes

• Position will need to continually challenge the status quo to adopt new approaches through experimentation

• Individual needs to exemplify collaborative leadership mindset while providing subject matter expertise through ability to listen stakeholders, share external best practices, educate on landscape emerging trends/issues and learn/iterate upon successful launch

• Leads collaboration with cross-company experts by identifying and utilizing governing bodies to define, revise, and champion new experimental strategies and implementation plans within the respective tumor teams

• Participates and supports enterprise-level initiatives by representing Oncology as ambassador to account for unique needs of the business unit in order to facilitate adoption of new capabilities not created within Oncology

• Serves as core member of the OOS&I leadership team and ad-hoc member of the CX&SO governance team

• Successful track record of leading through influence and working across complex matrixed teams in order to build trust with Commercial Legal, Compliance, Privacy and Regulatory colleagues to effectively alleviate concerns and mitigate real/perceived risk from before never tried customer engagement capabilities and digital health solutions

• People Management & Development - Establish and manage development plans for team members and coach/mentor team members to enable them to grow their capabilities, enable long term career growth, and achieve US Oncology organizational goals

• Lead a team through white space who will have the ability to bridge the innovation and traditional pharma gap in order to achieve differentiated business goals. Specifically, this team will:

  • Research and understand the external environment and innovation landscape to evaluate potential partnerships or solutions to that can deliver on the Quadruple Aim and making a meaningful impact of the quality of cancer care as well as differentiate our products/services in the marketplace

  • Determine which landscape trends have the greatest unmet need which can be best solved through experimental partnerships or emerging capabilities by defining use cases and associated customer / business value for why tumor teams should pilot (or not)

  • If pilot is determined to be successful and scalable; collaborate as appropriate with Global and key partners (legal, regulatory, privacy, etc.) within the US to enable a well-structured, viable approach to scaling innovative approaches

  • Creates emerging capability charters that clearly articulate unmet customer needs or business challenges; then articulates what success looks like from the business/customer perspective for a solution that addresses the unmet need. Procures tumor team alignment on charter and success criteria prior to launch

  • Deploy, Collect Insights and Measure Value of the new Customer Engagement Capabilities, Digital Health, Population Health and Patient Services Partnerships

  • Upscale successful pilots & innovative solutions into core customer capabilities and then successful transfer them to the US Oncology Capabilities or US HH Capabilities teams for long term capability maintenance

Qualifications / Additional Requirements:

• Bachelor's degree in Business, Marketing, or related field; MBA preferred or equivalent degree

• 12+ years pharmaceutical marketing

• Proven ability to innovate and deliver digital marketing campaigns that are impactful, drive sales and ROI

• Experience in developing digital marketing strategies

• Exceptional knowledge of digital trends and social media technologies that will drive digital audience growth

• Experience in planning and managing budgets across channels while achieving high volume growth targets

• Ability to work in a fast paced environment with multiple changing priorities

• Proven ability to work in a matrixed organization with multiple stakeholders

• Ability to lead diverse cross functional teams without formal authority to bring innovative solutions and capability experiments to market

Preferred Experience:

• Digital Experience at an advertising agency

• Oncology experience

• Omnichannel marketing experience

Position location: Remote or Upper Gwynedd, PA with Relocation Options

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

HHDI2021

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.

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For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R188511