Director U.S. Oncology Marketing Omnichannel Strategy and Operations

Job Description

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

The Director for the U.S. Oncology Omnichannel Strategy and Operations reports to the Head of the U.S. Oncology Omnichannel Strategy & Innovation Team.

The Director for the U.S. Oncology Marketing Omnichannel Strategy and Operations will be responsible for providing strategic and executional oversight, leadership and management in the development and implementation of an omnichannel vision and roadmap for U.S. Oncology to optimize customer experiences with our company and close education gaps of our company's medicines.

Primary Responsibilities:

• Partner with US Oncology Marketing and US Human Health Strategy & Commercial Operations to provide omnichannel subject matter expertise to develop a customer-centric, omnichannel vision and roadmap for US Oncology
• Partner with engagement analytics, IT, Channel Strategy and Engagement, and other US Market Commercial functions to translate US Oncology marketing and commercial operations’ vision into implementable requirements to lead the development and execution of a multi-year omnichannel roadmap for US Oncology to continue the organization’s customer centricity journey
• Recognized expert at designing and delivering human-centered experiences that solve a specific customer need and strategically improved patient outcomes. This includes analyzing and synthesizing client research, recommending and designing customer insight work and translating secondary sources into relevant insights to support Oncology marketing strategy
• Evolve current Oncology Next Best Action/Omnichannel capabilities with incremental data sources/delivery mechanisms to optimize value proposition, while maintaining alignment with new capabilities/experiences coming online from the Omni-channel roadmap.
• Socialize Oncology Omnichannel experiences and roadmap with our US Market/Global Partners and collaborate with Strategic Planning, IT, Marketing Operations, Data Insights & Analytics teams to advance organizational capabilities toward achieving that vision. Hold internal partners accountable for timely deliverables and integrations supporting our articulated quarterly OKRs for the Omnichannel roadmap.
• Develop/manage technology and strategic vendor relationships to inform omnichannel capability roadmap development/evolution
• Establish and manage development plans for team members and coach/mentor team members to enable them to grow their capabilities, enable long term career growth, and achieve US Oncology organizational goals
• Act as connective tissue with the other Directors within the Omnichannel Strategy & Innovation Team

Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office/work from home). Relocation assistance provided.

Education Minimum Requirements:

• Required: Bachelor's degree
• Desired: Master's degree

Required Experience and Skills:

• Minimum of twelve (12) years marketing strategy, customer experience, multi-channel marketing with an emphasis on omnichannel digital strategy that optimizes overall customer experience to drive business results.
• Understanding of US Healthcare Systems, including the nature of business interactions & dynamics between payers, regulators, physicians, and plan members
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Proficient at leading diverse cross functional teams without formal authority and effectively engaging senior management
• Demonstrated strength to function and influence others effectively in a fast-paced, ambiguous environment, with frequently changing priorities
• Strong business acumen with ability to translate complex concepts clearly and concisely to broad audiences.
• Excellent leadership and communication skills (written & verbal)

Preferred Experience and Skills:

• Director Level of Marketing or equivalent from Agency/Consultancy
• Oncology pharmaceutical marketing experience
• Omnichannel marketing experience
• Agile development team experience

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

HHDI2021

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

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New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.

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Residents of Colorado:

Click here to request this role’s pay range.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R188510