Associate Director US Oncology Consumer Marketing, Masterbrand

Job Description

Associate Director, US Oncology Consumer Marketing, Masterbrand/Portfolio

We are currently recruiting for an Associate Director, US Oncology Consumer Marketing, Masterbrand/Portfolio Campaign & Media Strategy to work on the immunotherapy product that is currently approved for use in the treatment of numerous cancers and has an active program in place to expand into many more. This position will be responsible for leading key elements of the consumer marketing strategy supporting the Consumer Masterbrand Campaign, as well as select cancer indications. The position will report to a Director, US Consumer Marketing.

This position will require outstanding leadership in many areas, including strategy development, agile ways of working, large-scale creative development and production, media oversight, budget management, problem solving and launch excellence, as well as the ability to work successfully in a fast-paced, ever-changing environment. This person will have the opportunity to impact business today, while simultaneously planning for future indications. This role also requires exceptional collaboration skills in working with a wide variety of stakeholders.

This role will require approximately 15% travel/weekend work.

Key responsibilities include, but are not limited to, the following:

• Strong leadership and team collaboration in developing and helping execute consumer marketing strategy for the consumer masterbrand campaign, as well as for select cancer indications

• Collaboration with many stakeholders to ensure consumer strategy is integrated and aligned with overall brand priorities

• Understanding of market dynamics and competitive set to make strong go-to-market recommendations and shifts

• Implementation of marketing fundamentals, including segmentation, product positioning, patient journey mapping, and message/creative development, to inform commercial consumer efforts

• Ability to recognize and recommend market research needs, develop stimuli, and uncover insights to support strategy development

• Experience developing broadcast-quality videos, including concepting, scripting, casting and filming, as well as devising the corresponding, large-scale media plan

• Collaboration in developing, managing and evaluating omnichannel campaigns, with a strong emphasis in social and digital media

• Expertise in media strategy, measurement and analytics, with the ability to make recommendations for innovation and optimization

• Success in understanding complex scientific data and distilling down for mass consumer comprehension

• Ability to interpret consumer data, media measurement and analytics to ensure ongoing optimization and success against strategy and campaign goals

• Innovative mindset with track record in making successful recommendations in

• Expertise incorporating a more diversified and inclusive approach to brand marketing efforts

• Lead and/or support tumor-specific diversity and inclusion initiatives

• Collaboration with broader team to ensure successful execution against brand plan

• Ability to work with and manage agencies effectively

• Successful promotional budget oversight as part of broader P&L

• Collaboration with HCP, payor and global communication teams to ensure brand efforts are aligned

• Demonstrated ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results

• Media oversight and budget management across the portfolio

• Ability to flex and help develop tumor strategies across the portfolio

Key candidate attributes include, but are not limited to, the following:

• Strong understanding of marketing fundamentals and integration across various channels

• Aptitude to thrive in ambiguous situations, working outside existing processes or structures

• Exceptional executive and leadership presence

• Analytic mindset, with the ability to distill metrics into learning/actions

• Passion for and experience in video and/or broadcast TV production

• Ability to influence without direct authority, drive alignment with cross-functional teams and build strong networks across large set of stakeholders

• Desire to build partnerships, break down barriers and collaborate across the enterprise in a positive and effective way

• Test and learn mindset to drive culture of innovation

• Passion for and focus on the patient experience

• Want to help foster a team culture of inclusion, trust and empowerment

• Commitment to applying agile values, principles, and practices

Education:

• Required: BA/BS

• Preferred: MBA

Required Experience:

• Minimum of 5 years Consumer Marketing or related experience

• Experience in leading consumer brand strategy and implementation

• Strong leadership, problem solving, teamwork, analytical, written/verbal communication and presentation skills

• Proven success in brand strategy development, implementation and measurement

• Ability to work within complex organizations and lead sub-teams in support of key marketing strategy areas

Preferred Experience:

• Oncology marketing experience

• Pharmaceutical marketing experience

• Experience working directly with patients and/or patient-centric agencies

• Product/Indication launch experience in the US market

Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Our Company's benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R213182