Associate Director U.S. Oncology Marketing Digital Innovation and Consumer Analytics (REMOTE)

Job Description

Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, in accordance with applicable law.

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

Primary Responsibilities:

A key member of the US Oncology Digital Innovation and Consumer Analytics team, responsible for applying the SCRUM framework and AGILE principles to develop, measure and optimize the Consumer digital marketing channel engagement strategy for their assigned brand(s)/projects.

• Collaborate with internal/external stakeholders and media partners to inform Consumer campaign strategy aligned to brand objectives and patient needs.

• Build campaign design through data-driven customer insights in collaboration with marketing.

• Maintain a deep understanding of available data and campaign analytics (both internal and external).

• Recommend channel strategy and investments, including vendor partners, based on channel reach, strategic fit for content, and historical engagement / campaign insights and ROI insights.

• Create the engagement analytic measurement strategy & plan.

• Work with internal and external stakeholder groups (agency partners, marketing, IT, internal centers of excellence) to communicate the engagement analytics & measurement plan to ensure assets are tagged properly to deliver the necessary data.

• Define test & learn plans, monitor performance vs. objectives, and assess depth of engagement to identify recommended adjustments to campaign parameters (channel, content, segmentation).

• Depending on the analytics necessary to deliver on the plan, this individual is responsible to either work directly within systems/tools to pull or analyze the data, run reports or work with support groups to have those reports provided.

• Perform in-depth analyses of customer level engagement and other data sets across several channels to discover insights and make recommendations and decisions about engagement and channel choices.

• Collaborate with members on other agile digital teams to share learnings and best practices.

• Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform.

Position location: Upper Gwynedd, PA/ Hybrid work model (hybrid work model work model is a combination of in-person collaboration and remote work.) or position can be Virtual/Remote.

Education Minimum Requirements:

• Required: Bachelor's degree

• Desired: Master's degree

Required Experience and Skills:

• Minimum of seven (7) years multi-channel marketing and campaign design experience with an emphasis on Consumer digital strategy that optimizes overall patient experience to drive business results.

• Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making.

• Strong knowledge of marketing fundamentals and ability to align marketing strategy and behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence).

• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels.

• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences.

• Innovative mindset with affinity toward experimentation and appropriate risk taking.

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach.

Preferred Experience and Skills:

• Consumer marketing.

• Oncology pharmaceutical marketing experience.

• Product/indication launch experience.

• Agile development team experience.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

HHDI2021

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R148831